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  • InBeauty

    The Sleepover Grows Up

    And so it starts…

    It starts when we are little girls. That first sleepover. The one where we got giddy and excited to hang with our besties, played dress up, did our hair and if we were really lucky (and had truly understanding parents), put on real makeup. We would get to sip bubbly Ginger Ale and talk which Disney princess we were most like and what our little girl dreams were. It was magical.

    And so it changes…

    The sleepover changed as we got a little bigger, eventually, boys would enter into the fray, and sadly, sometimes, mean-girls. There would be homemade facials and cootie catchers with our dream lives and boyfriends laid out for us. Then as we got a little older the sleepover became less magic and more necessity after a night on the town. There was still hair and makeup and boys, but alcohol and many tears shed in bar/club bathroom were probably involved too.

    The Sleepover Grows Up…

    Now we are a little older and a little more mature and the sleepover has evolved once again. Jobs, daily Starbucks runs, good friends, good wine and better boys have returned some of that sleepover magic. “Let’s try it makeup sessions” have become “contour and baking lessons”, homemade egg facials are now the new “must try peel” from Sephora, boys have become boyfriends, partners or fiancés and fizzy has become Prosecco and on truly special occasions, Champagne. The sleepover has become less about sleeping bags and trying to stay up all night and more about connection, comradery, the latest downtown hotspot and just plain fun.

    Join us for the Sleepover Package…

    With fond memories of our own sleepover evolution, we are thrilled to offer The “Sleepover” Package at The Blush Parlour. Grab your besties and head over to Liberty Village for a night of retro fun. Think makeup, hair, bubbly and your favorite tunes! Great for bachelorettes. birthday parties or just a fun night out in the 6ix. Join us for a pre-celebration prep night that’s sure to bring you closer together and ensure those selfies are #flawless all night long!

  • InBeauty

    Winterizing Never Looked So Good; Winter Bridal Trends 2018

    winter bridal trends

    As the wildly popular Game of Thrones oft warns us, Winter. Is. Coming. But with chill-busting winter bridal trends like these, winterizing never looked so good! 

    For many of you, you will either become engaged in the next few festive months or will be saying I do while the rest of the world looks outside and say I don’t! But if Pinterest proves anything it’s that Winter Weddings can be absolutely beautiful! Remember Phoebe’s outdoor wedding in Friends? 


    Hair and makeup trends for winter brides are all over the map and we LOVE it! Check out our take on winter bridal trends in this segment on CHCH Morning Live with our resident beauty guru Shira Ben. Every look is covered (pun totally intended), from dewy natural to matte nude, to the bronze glow with some added trendy pops like metallic or white shades.  The eyes are covered too (yep, we did it again), with looks ranging from smokey to pale, and the lips get their moment in the spotlight with neutral, bold or gothic hues. There is literally something for every face and tone. As self-diagnosed #makeuplovers this gives us the chills in all the right ways!

    winter bridal trends - makeup


    Winter bridal trends continue to wow us with the dresses. Intricate lace, voluminous ballgowns, and modern lines are represented, with added details like sleeves, high necklines, and feathers. Topped with accessories like faux fur shawls, leather jackets and, dramatic capes you can be sure to find a style that brings your bridal vision to life and keeps out the chill. Brides Magazine UK recently listed their top 50 choices for winter bridal gowns and we literally had heart palpitations trying to pick our favorite from the bunch (spoiler alert – ALL OF THEM!). Another Winter trend we can get behind? The two Groom Look! This year The Knot predicts that Groom’s will get in on the two-outfit idea and we LOVE their suggestion of a velvet suit jacket! As for the bridal squad think “dark, moody, florals” says The Knot, but don’t shy away from big, bold patterns. 

    Winter bridal trends- gowns


    Winter bridal trends for decor seem to be either cozy, illuminated, naturally elegant, and fun or a mix of one or two or all of those themes! Going cozy? A basket of blankets and a cute sign (check out this one at Bridal Guide) at the entrance seem to be the go-to, along with a personalized warm beverage like this one from Martha Stewart. For the illuminated ceremony and reception, think tons of candles, tea lights, and string lights to help beat the chill and (more importantly) provide a flattering glow. And the natural winter wedding trifecta? Think winter greenery, acorn accents, and simplicity. As for the elegant winter wedding, it’s all white, crisp, and sparkling with plenty of crystals and candles like this winter wonderland featured on Bridal

    So fear not the winter flurries or chilly temperatures! Winter weddings can be just as fabulous as their more popular seasonal counterparts. Especially considering the winter bridal trends we so helpfully cataloged for you! From the fashion to the makeup to the décor, winter weddings have a theme or style that can appeal to every bride and groom out there! Check out our range of services HERE and let us be a part of your winter wedding wonderland.

    Also, the outfits on these tots below make us seriously consider polygamy! 

    To see Founder and Lead Artist Shira Ben discuss winter bridal trends on Morning Live click the link :

  • InBeauty

    We say I Do to the 6ix!

    After 5 years as an award-winning, mobile beauty team glamming all around the GTA and beyond we are finally committing to the 6ix with our very own boutique in Liberty Village!

    We are committing to the 6ix: 

    And now that we’ve got a steady thing going, we are upgrading and rebranding as The Blush Parlour! It’s us, the same beauty team you know and love, but with a little more sophistication, a little more maturity and a lot more services! Committing looks really good on us if we say so ourselves 😉

    With our re-brand, we will be launching a new Facebook page – check us out and like us HERE, along with a brand-new IG presence, HERE.

    We have a new look and name: 

    And while we may look a little different, we will still be offering the same amazing, award-winning mobile wedding services, just with a whole lot of extras, such as;

    • Clip in Hair extension consultations
    • Blow-out tutorials
    • Pre-bachelorette/Event makeup and hair services
    • Professional headshot makeup and hair services

    Click here to book asap!

    Like all newly committed relationships, we are now going to GUSH about our steady. First off, it’s in Liberty Village, considered the “sought after address by young urban professionals”. Its location is near perfect, with great access to public transportation, parking, hotels, and the city’s premier party venues – it is Uber accessible, pun fully intended.

    Our new home:

    Now we aren’t shallow, but we do need to talk looks! Our little brick house ticks all the boxes. Think soft pastels, natural light, an intimate atmosphere, fabulous decorative touches, LIT mirrors for days and all the makeup a girl could wish for. We promise it really doesn’t get any better than this.

    As part of our re-brand we will be offering special discounts and services in the coming months. We would LOVE to be your go-to beauty gurus for all the big and small events in your life. Plus we totally want to show off our “new catch”.

    We cannot wait to GLAM with you!

  • InBeauty

    Krista and Dash; puppies, ballgowns and graffiti, oh my!

    It’s no secret that we are #weddingobsessed over here at The Beauty Movement and rightly so! On what other day is there so much magic and love and mimosas?!

    Krista and Dash’s wedding at the Royal Yacht club was all those things and more! Getting ready in downtown Toronto, the group was a blast to glam with and we love that there was a pup there with us during the morning.

    Krista’s dress was a stunning ball gown style, with intricate floral overlay and a simple, but stunning veil. Not pictured, the Bridal party chose their own dresses at the request of the Bride who wanted them to be comfortable for the big day! Ps – mismatched bridal squads are becoming a total thing for us.

    bride krista, makeup by The Beauty Movement

    Taking inspiration from the amazing Meghan Markle, the hair styling was an elegant updo with a few playful wisps to frame the face. To achieve the volume Krista wanted and that dress demanded we used clip-in hair extensions. The best quality on the market, our extensions are 100% human hair and get matched to our client’s exact shade. They are easy to use and stay in place during all the photos and all the dancing, without damaging your hair!  And while we love them for weddings, they are awesome for date night or any other event where you want that little bit extra for your look.

    Husband and wife photography team, Jenna and Dave Stark nailed it with these photos and that wall! We are just smitten with the colors, all the beautiful things written on it and how it is literally the perfect backdrop for this dreamy wedding!

    Now if you’ll excuse us we are going to find that wall and get our selfie game on!


  • InBeauty

    Dream Wedding; Patrycja and The Hunt Club

    Ethereal. That is the best way we can describe our bride Patrycja’s vintage wedding at The Hunt Club in Toronto. From the historical building to the lush green grounds, to the wedding dress, to the bridesmaid’s dresses, to the hair and makeup, each part of the wedding had a dream like quality to it, including the look on these two faces when they see each other!

    With natural beauty both inside and out Patrycja and her bridal squad were a joy to work with. Taking inspiration from the elegant dress and antique location, we opted for neutral blush shades, soft waves and informal updos. And it turned out perfectly if we do say so ourselves 😉

    We absolutely LOVE the way the soft taupe of their bridesmaids’ dresses pop against the beautiful green grounds and immediately draw your eye to the star of the show, the bride. While the dresses are limited in embellishments, they are beautifully structured, with flattering silhouettes and a gorgeous fabric that lent a lovely fluidity to their movements.  And can we talk about that veil?! Just stunning!

    Just another reason why we love our work and this city! Never mind when that wedding is what dreams are made of. From the location to the beauty and styling, to the dress and color choices, Patrycja’s wedding was one to remember. And kudos to Revel Photography for capturing it all so beautifully.

  • InBeauty

    The Beauty Movement says “I Do” to coordinating bridal squad robes!

    stress free wedding day

    Stress-free wedding day

    Every single part of a bride’s wedding day is both special and important, starting with those first flutters of excitement when you wake up, to getting ready with your bevy of girlies through to those magical I Dos. One way to really bring the #bridesquad together is with matching wedding robes. Wedding robes for the bridal party are a sure-fire way to keep everyone comfortable and looking fabulous during all the pre-wedding prep!

    Not to mention, giving bridesmaids a wedding robe that’s theirs to keep can be a beautiful, unique gift to thank them for being your BFF’s and let’s face it, putting up with your “bridezillaness” over the course of the wedding planning.  The robes can even be personalized with first or last names, the word “Bridesmaid” in a pretty script, or an embroidered symbol that ties into the theme of the wedding. Have a bridal squad catch-phrase or inside joke? Yep, that could go on too! For some of our favs, check out HuffPost.

    What better way to kick off your special day, then to grab a coffee or mimosa, slip into a gorgeous robe and get gussied up for the best party you’ll ever throw?! Also, how easy is it to slip off a robe and slip on a dress? Pro-tip – it also keeps your make-up and hair completely intact (can you tell it’s our fav choice of wedding prep loungewear?).

    Our gorgeous Bride Eugenia

    our gorgeous client Eugenia

    Okay, now let’s talk selfies! Matching wedding robes also provide an INSTA worthy photo opportunity! Be it a selfie or professional shot, what better way to capture your squad on your big day than in coordinating robes and duck pouts? The formal photos will come later in the day, but those primping, casual photos will also be cherished for years to come – and that can be posted right away.

    Wedding robes come in all patterns and fabrics, they can suit any wedding party, during any time of year. For winter weddings, choose a lengthier robe in a thick, fluffy fabric, and take some photos on a snowy front porch with mugs of cocoa in hand. For fall, grab a plaid robe, a pumpkin or two and you’re set. Bonus points for a bale of hay! For summer, choose a shorter length robe, a floral pattern, and a cooler fabric such as silk and get yourself to a beach or lake. Getting hitched in the 6ix? Think graffiti wall and white structured robes for a truly city vibe shoot.

    bridal hair and makeup

    pre wedding fun

    Clearly, we are pro-robe. Whenever the wedding, whatever the colors and theme, you can never go wrong with a thoughtful gift that makes everyone feel comfortable and look gorgeous, especially on such a momentous occasion! And if that wasn’t enough, just think – those memories made that day in your robes can be relived for years to come! Check out The Knot for our favorite “forever robes” and get yourself and your squad #onpoint the day of and for those Netflix and Chill nights.



  • InBeauty

    Eugenia’s Thompson Hotel Wedding in Downtown Toronto

    Here at The Beauty Movement, us city dwellers have a special spot in our hearts for the downtown Toronto wedding.  We absolutely love helping our clients have a moment of calm and tranquility as we provide their beauty services, before they are whisked away to join the one they will be with for the rest of their lives!  

    Thompson Hotel wedding downtown toronto

    The gorgeous Eugenia

    Recently we had the pleasure of being a small part in Toronto bride Eugenia’s big day which took place at the beautiful Thompson Hotel in downtown Toronto.  Being a part of a Thompson Hotel wedding, with it’s amazing views of the city including the CN Tower and chic downtown elegance is such a wonderful privilege that we had to share these photos by the talented Avangard Photography!

    Thompson Hotel wedding downtown toronto

    What a view!

    Eugenia and her bridesmaids looked stunning and were a true pleasure to work with.  Lead artist, and The Beauty Movement founder, Shira ensured that everyone was picture perfect with her detailed and personalized makeup process.  Senior hair stylist Angie perfected the entire bridal party’s hair, ensuring that the styles would last and look flawless throughout the festivities.

    Thompson Hotel wedding downtown toronto

    Shira at work

    Thompson Hotel wedding downtown toronto

    A beautiful bridesmaid!

    Eugenia and her hubby bravely endured the downtown Toronto rooftop winter weather to create these absolutely gorgeous images that will be forever cherished!  We are wondering what the secret is to not looking cold at all? Perhaps being surrounded by all the love of family and friends (and each other!!) helps to warm the soul as all we see here is love and excitement and not one goosebump!

    Thompson Hotel wedding downtown toronto

    The beautiful couple!

    There are so many wonderful venues in downtown Toronto, and we are so very lucky to be able to visit all of them because we specialize in downtown Toronto brides.  The Beauty Movement is downtown Toronto based and loves providing both makeup and hair services to bridal parties of all sizes. We are now booking for the 2019 wedding season, so contact us to reserve your date, we’d love to get you glam for the big day!